Spooktacular

Halloween is a wonderful time of year, tapping into people's sense of mystery and superstition. The themes of the season align perfectly with the spirit of casino customers looking for luck to deliver them treats instead of tricks. For this project, the team came up with the idea of inviting customers inside a witch's spooky house where each day a cauldron would reveal a new offer for that day. The page was designed to be fully responsive, able to work both on desktop web products and mobile apps, using a combination of HTML, CSS, JavaScript, PHP, and MySQL. Each day's offers were set up in a database table and revealed accordingly based on certain criteria specific to the customer.

Making this promotion automated was a key objective for the team because it reduced the amount of manual work involved. It also offered greater flexibility for the team. Often times, there might be issues with games or other concerns that occur during the duration of a long-term promotion, and we'll have to pivot quickly. By keeping the user experience consistent, we could update the promo offers on the back-end with no impact on the front-end.