Golden Offers

The Golden Offers scratch card was one of our first attempts at delivering some kind of gamified element players could interact with to receive an exclusive daily offer. There are several advantages to building a promotion where the bonus mechanic isn’t immediately available to players. A constant struggle for the team was attaching offers to specific games due to the fact they may not release on schedule or they may be pulled for compliance reasons.

On the back-end, the marketing team could update a CSV file and use it to update the database with each days’ offer. The visual of the scratch card was fun to design. I used a script that could simulate the scratch effect on the card. For user experience considerations, I made it so that as long as 50% of the gold foil was scratched off, it would fully reveal the daily offer allowing the user to click the button to claim it.