Yearly Wagering Race

The yearly wagering race was our biggest promotion, offering sometimes millions of dollars in bonuses and prizes over the course of a year. While it was a year long promotion, each month had its own unique theme. The idea was that a promotion lasting the whole year would get stale unless the graphics and bonus mechanics were frequently refreshed. Some of my most extravagant and elaborate designs were made for the yearly race. To compliment each campaign, I created assets ranging from static and animated banners, paid social and digital marketing, to drive new customer acquisition and increase retention.